FREU DICH WIE EIN KIND
2025
We were tasked with creating three home and garden product boxes in the style of 1990s childhood memory toy packaging, for Hornbach’s campaign “Freu Dich wie ein Kind” / “Feel like a child again”.
The topics that emerged were self-assembly kits for a porch, garden and pavilion, so we had to figure out which tools and materials would have to go into an all-in-one starter kit that one might have received as a birthday present or for christmas. The boxes were subsequently modeled in realistic dimensions for all their required contents and then styled to fit the theme.
This project was mostly concept and 3D work on our part, with the final files being sent to our friends at Recom for lighting, details and retouching. The out of home campaign was launched for spring 2025 across Europe, with a few special blowup locations pictured here, courtesy of Concrete Candy.