2019 – 2024

Neulant van Exel has been in charge of the Initiative Tierwohl booth at the international Green Week in Berlin since 2019. The stand is conceptually and visually redesigned from year to year and equipped with new interactive elements.


This example shows the 2023 and 2024 stands with vertical memory, slot machine and marble run, as well as 3D explanatory elements and interactive screens for educational content. Three large light boxes under the hall ceiling show visitors the way, while a bar and a lounge area with sofas invite visitors to chat.