Neulant van Exel

For the launch of their new documentary Schumacher 94, Netflix approached Dravt to come up with a concept for an activation related to racing and mid 90s lifestyle. We designed a typical 90s living room with an elevated Carrera race track that turned into the centerpiece of the activation. Visitors could race against each other to win merch, then hang out, discover and take pictures in the living room. The event ran for 10 days in Westflied Centro Oberhausen.