Neulant van Exel

For our client Tinder we designed, developed, and executed the Crush Library. This concept was built around pop-ups in Cologne and Berlin that operated as collision zones: Meet, talk, read, celebrate, and lock eyes with a potential new crush. From the massive book wall and curated book selection, the prototype printer offering a chance to win Tinder Gold, to the featured artists, the bar setup, and give aways, the entire space functioned as a compressed experiential circuit.